Leadership Team

Krista Restivo Hertzel - President

Victoria Schmitt Babb - Vice President and General Manager
Beverly Bates - Senior Associate

Lynne Daugherty - Business and Fundraising Analyst
Laura Fairbanks - Grantwriter

Anna Paul - Senior Associate

Felicia Pulliam - Senior Associate
Susan TeStroete - Grantwriter
Erin Weyerich - Grantwriter

Krista Restivo Hertzel - President and Owner of Paradigm Shift Studio LLC
Krista received her MSW along with a Certificate of Nonprofit Management and Administration from George Warren Brown at Washington University.  After working as a microbiologist, she transitioned into the nonprofit sector by accepting a position at Gateway Center for Giving as a Program Associate and advancing to Membership and Information Manager.  She played a role in organizing the first Statewide Conference for Missouri Nonprofits in 2007 and is a founding board member of the St. Louis Young Nonprofit Professionals Chapter.  Krista received training through Washington University on the principles of strategic planning and organizational assessment.   She specializes in non-profit research and development and serves as the President of Paradigm Shift Studio, llc.

Victoria Schmitt Babb - Vice President

Victoria Schmitt Babb joined Paradigm Shift Studio in 2005 and became a Vice President in 2007.  Victoria has over 15 years of first-hand knowledge and experience in community development, public policy, fundraising, marketing, resource mobilization, strategic planning and partnership/team building. Victoria specializes in stakeholder engagement along with working with grassroots organizations. Before joining Paradigm Shift Studio, Victoria worked on all three levels of government, conducted community service globally, was instrumental in developing the AmeriCorps program, and served as a Director of Community Partnerships and MO Early Head Start Manager for Youth In Need.  Victoria oversees Paradigm’s operations and the contact for new business development.

Partnering with Paradigm Shift Studio, llc to bring you the VERY best

Beverly Bates- Senior Associate

Partnering with Paradigm Shift Studio, Beverly Bates MA, LCSW has been involved with nonprofits for over 30 years serving in capacities as staff, as administration, and as a consultant in both public and private organizations. Beverly has served as Interim Executive Director for Family Support Services, Director of Family and Community Services for Edgewood Children’s Center, Assistant Program Administrator for Missouri Baptist Children’s Home and Coordinator of the Center for Character and Citizenship for the University of Missouri-St. Louis. Her focus has been organizational, board and staff development, training, strategic restructuring, and planning.

Lynne Daugherty - Business / Fundraising Analyst

Partnering with Paradigm Shift Studio, Lynne Daugherty has had over 25 years of fiscal and process analytic experience in the retail, finance, and distribution fields. As a Business Analyst, Merchandise Analyst, and in various other positions, her research, assessments, and recommendations have positively impacted financial, operational, process, and/or procedural methods and outcomes for public and privately held companies including Enterprise, JM Family Enterprises, and Venture Stores.  She has provided donor analysis to several area non-profits including Youth In Need and Annie’s Hope.

Laura Fairbanks - Grantwriter
Laura Fairbanks has twelve years experience in development, starting her career at Girls, Inc., then working with the American Cancer Society and YMCA of Greater St. Louis.  She specializes in written communications, helping organizations strengthen their fund raising programs through proposals that best convey their mission and passion.  She currently works with clients on research and writing services, and growing organizations to secure long-term stability.

Anna Paul - Senior Associate
Anna Paul is a consultant that has more than ten years experience as a six sigma process improvement specialist.  She provides training, meeting facilitation, mentoring and coaching to executives to achieve strategic planning objectives.  She has also managed a multi-million dollar charitable organziation. 

Felicia Pulliam - Senior Associate
Felicia Pulliam brings 15 years of demonstrated success in community development consultation with extensive experience in non-profit management and support.  Her focus is providing comprehensive sustainability strategies including board and staff training, program development and evaluation coupled with grant prospecting and writing to assist organizations in meeting their missions. 

Susan TeStroete - Grantwriter
Susan TeStroete has over fifteen years of direct practice and grant writing experience with non-profits.  She has extensive knowledge in the research, identification, and development of foundation, corporate and government funding opportunities.  It is her unique mix of program experience and grant writing that enables her to develop proposals that appeal to funders, while designing projects that are manageable and logical for staff to administer.

Erin Weyerich - Grantwriter
Erin provides Paradigm Shift Studio clients with expertise in grantwriting and foundation research.  Erin is a dynamic, creative professional with a proven record of building revenues in both philanthropic and corporate environments.  Ten years past experience in business marketing and management, and most recently, thirteen years of successful fund development for not-for-profit organizations.